StallShark

Building a business from 0 to 1M. One day at a time.

Day 0001 September 6, 2026
The Launch Decision
Revenue: £0
Spend: £0
Orders: 0
Launch first GameWinners listing on Etsy
Built generation pipeline, order system, admin dashboard. Listings not yet live.
We spent too long on architecture. Time to ship something and learn from real customers.
Storage is proven, generation works, order system exists. The bottleneck is now market validation, not technology.
Decision
GameWinners is the primary listing. Dogcasso is the backup. Digital first, physical after 10 orders.
The meta-path (knowledge asset) is more valuable than any single product. Every session should be captured.
Create GameWinners sample images and write Etsy listing copy.